Old Media vs New Media

Old Media vs New Media

Old media has been used in the advertising and marketing world for many years in such things like the newspaper,Television, radio and magazines.These forms of communication have been the only way for businesses to communicate with there consumers and other companies for years, these forms of media were the most used means of advertising on a daily basis but even though old media is effective for businesses we now see how companies use new media to reach there audiences.

New Media is the future of marketing.Businesses rely on new media for there company to find information easily. New media is content that is easily accessible and found in many different forms. New Media marketing is such things like social media advertising,online streaming and advertising on apps on phones.All of these forms of media platforms make it possible for businesses to reach their consumers and other companies with ease.

Old media (print, radio and TV) are becoming second-tier commodities in favor of new and “improved” ways of consuming the news such as social platforms, blogs and apps.

 Sites like BuzzFeed have mastered the platform-specific approach to media, and the onset of brand journalism has completely changed what it takes for us to “trust” a source.