Interactive magazine cover
The cover of the magazine had model Giovanna Ewbank in full make up which the reader could rub off using the wipes free with the magazine. The issue included an invitation from Neutrogena for readers to do so, allowing them to try-out the product in a creative way. This campaign made a fun interactive way to entertain their readers.Our goal was to help and incentivize women about routine skincare”, according to Juliana Sztrajtman, Beauty, Baby and Suncare brand manager from Johnson & Johnson Brasil, which owns Neutrogena.
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