Interactive magazine cover lets you remove make up from it

Interactive magazine cover 

CARAS magazine creates interactive cover which lets you remove make up from it for its new campaign. They wanted o make an unusual campaign for their readers, the magazine is known for giving wipes and make-up with the magazine but wanted to try something different,
The cover of the magazine had model Giovanna Ewbank in full make up which the reader could rub off using the wipes free with the magazine. The issue included an invitation from Neutrogena for readers to do so, allowing them to try-out the product in a creative way. This campaign made a fun interactive way to entertain their readers.Our goal was to help and incentivize women about routine skincare”, according to Juliana Sztrajtman, Beauty, Baby and Suncare brand manager from  Johnson & Johnson Brasil, which owns Neutrogena.