The campaign was made to make KFC more exciting and fun and its extremely intriguing.This product was not just a joke KFC really made this product but it did not mass produce it, Because i'm not sure a lot of customers would want to buy something to make their fingers taste of chicken!!
This PR campaign was definitely crazy but it worked becuase everyone was talking about KFC.
They even made a music video for the Nail polish in Hong Kong which I put in below.

KFC isn’t a stranger to high-profile PR stunts, with previous marketing campaigns including a ‘chicken corsage’ and making its logo visible from space.
Reference:
https://www.thinkbusiness.ie/articles/great-pr-campaigns/
http://www.adweek.com/adfreak/kfc-just-made-edible-finger-lickin-good-nail-polish-yeah-tastes-chicken-171245
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