Brilliant PR stunt done by Sky atlantic

Sky Atlantic's PR stunt for their new Tv series "Fortitude". 

Sky Atlantic placed a huge Polar bear into the streets of London  to create excitement and to create a intriguing spectacle for their new tv series Fortitude that is a arctic crime drama.
Sky wanted to creating a talking put for their new drama and wanted people to talk about in on social media.

Just 48 hours before the launch of fortitude the 8 ft long polar bear was released into the streets.
The bear was seen in various locations of London like tube stations, bridges and at tourist spots. The bear was made by Sky Atlantic's special effects team to make it look extremely realistic.
The bear moved by two people inside operating it from the inside  by using hidden cameras to see the two people controlling it worked on war horse and studied the movement of polar bears to make its movement look as real as possible.
The Polar bear gained a huge fan base on social media creating 47 million impressions on Twitter. The first episode of the drama had 700,000 views.

Reference:

http://www.taylorherring.com/case-studies/polarbeartubelondonprstunt/

Interactive magazine cover lets you remove make up from it

Interactive magazine cover 

CARAS magazine creates interactive cover which lets you remove make up from it for its new campaign. They wanted o make an unusual campaign for their readers, the magazine is known for giving wipes and make-up with the magazine but wanted to try something different,
The cover of the magazine had model Giovanna Ewbank in full make up which the reader could rub off using the wipes free with the magazine. The issue included an invitation from Neutrogena for readers to do so, allowing them to try-out the product in a creative way. This campaign made a fun interactive way to entertain their readers.Our goal was to help and incentivize women about routine skincare”, according to Juliana Sztrajtman, Beauty, Baby and Suncare brand manager from  Johnson & Johnson Brasil, which owns Neutrogena.

What makes share a Coke campaign so special

Coca-Cola is a multinational drink company that is one of the largest multinationals in the world and has one of the most successful marketing campaign and brand. In 2015 Coke released its "share a coke" campaign, it was the best-performing marketing campaigns in Coca-Cola's history. This campaign encouraged customers to buy a bottle of coke with their name on or buy one for their friend. 
This campaign connected with customers on a personal level creating loyal customers for coke.

Coke started the hastag #shareacoke
for it's customers to share pictures online of themselves with their bottles of coke, the success of the campaign online was huge with over 500,000 photos shared with the hashtag #shareacoke. Coke gained nearly 25 million more followers on Facebook due to the campaign.

Reference:
http://www.investopedia.com/articles/markets/100715/what-makes-share-coke-campaign-so-successful.asp

KFC campaign for "Finger licking good"

KFC decided to do one of the strangest PR campaigns ever by releasing an edible nail polish that was chicken flavour. There were two flavours to chose from original or hot and spicy, This bizarre campaign went worldwide and got the attention of its customer base.

The campaign was made to make KFC more exciting and fun and its extremely intriguing.This product was not just a joke KFC really made this product but it did not mass produce it, Because i'm not sure a lot of customers would want to buy something to make their fingers taste of chicken!!
This PR campaign was definitely crazy but it worked becuase everyone was talking about KFC.

They even made a music video for the Nail polish in Hong Kong which I put in below.






KFC isn’t a stranger to high-profile PR stunts, with previous marketing campaigns including a ‘chicken corsage’ and making its logo visible from space.

 Reference:
https://www.thinkbusiness.ie/articles/great-pr-campaigns/
http://www.adweek.com/adfreak/kfc-just-made-edible-finger-lickin-good-nail-polish-yeah-tastes-chicken-171245

Instagram in the world of PR

How Instagram works in PR

Instagram is known for its quick and extremely easy use, All you need to do is take a photo and post it, because of it's easy use it means everyone uses it daily and loves it and can evem find your PR campaign or client easily.
When a pr practitioner posts a picture about their client on Instagram it is much easier for people to visualize, understand and remember than a written post about their client "A picture speaks a thousand words".
The main idea of Instagram is to offer interesting photos and accounts The biggest benefit for PR practitioners here is that they get a ready made source of influencer's to investigate. Some of the most successful Instagram campaigns have capitalized on this aspect.

PR Practitioners uses visuals to promote events before and after they happen and to build connections with followers.
It's a way of making follows excited for your next post.

Your followers can just double tap on your picture and its liked, it's as easy as that for you as a PR person to find out how many people like your client or event.


Reference:
http://www.prmention.com/blog/the-role-and-influence-of-social-media-on-the-modern-pr-industry/

How to make a Social media campaign in Pr

Social media campaign tricks!

Pr Practitioners can make a huge difference to their campaign by using social media optimally,Social media is a powerful tool to have in their pocket because if used it can make be hugely beneficial.Running a social media campaign is not easy as it need a lot of  planning and a good strategy.

Few tips to start a Social media campaign:

•  Plan Plan Plan Plan 
• Makes goals to reach
• Pick the right platform for your campaign
• Chose an app that's free so your audience can easily access your pr campaign
• Advertise your campaign on low cost Facebook ads
• Do follow up with your new contacts post the conclusion of the campaign to build a long-lasting relationship with them. You can reach out to them with monthly updates, newsletters or mass emails.Refrain from reacting to negative comments with aggression. Remember, it is impossible to keep everyone happy.

Social media is an amazing tool to use if you are able to use it right.The tips is found are simple easy tips for anyone who wants to make a social media campaign.

Reference:

http://www.prmention.com/blog/the-role-and-influence-of-social-media-on-the-modern-pr-industry/

The Evolution of Social Media

The Evolution of Social media

Social media started in the 1970's which started with BBS (Bullet board system) this was the first platform which made it possible to log into a site for interaction, then came a site called compuserve in 1980 which was the first chat room site.

Social media then moved onto its golden era of the real movement of innovation in Social media it started in 2001 at the time there was several chat room platforms like ICQ and even one of the first blog platforms Livejournal. There was also a stream of social innovation which started the online encyclopedia Wikipedia and was followed by Friendster, Myspace and then Facebook in 2004 and Twitter in 2006, Facebook and twitter are still the top social media platforms of today.

References:

http://www.adweek.com/socialtimes/the-evolution-of-social-media-infographic/620911

How PR Practitioners use Facebook

How PR Practitioners use Facebook

Social media has had a massive impact not only on people, but also on brands across industries as they make ideas and ways to engage their audiences and win their loyalty. 

Public relations (PR) is no different as professionals constantly seek to communicate with and hear from customers, who are on  social media often.

Most PR people have made it a big part of their job to offer social media services.

Wherever you go in the country or the world people are on Facebook using it on a Daily basis and are even addicted to it and can't get away from it. I know myself even if I don't want to be on Facebook I still have to check it hundreds of times a day it's something you just can't avoid these days.

 Facebook engages you through pictures, videos and links. In order to succeed on Facebook, you will need to become a conversational brand. It's the only way to build a good relationship with your audience if you succeed then your audience can follow your page, like your posts and receive updates daily.Additionally, Facebook’s ‘Donate’ button, Music Stories and Facebook Professional Services are other features that can be helpful to PR professionals.

Reference:

http://www.prmention.com/blog/the-role-and-influence-of-social-media-on-the-modern-pr-industry/

How social media can impact Business

How social media can impact Business 

Social media use is growing at a fast pace and more and more businesses use social media In there businesses, but how much of an impact does social media have on a business and how much power does it hold on the business of marketing.Social media websites such as Facebook, Twitter and Linkedin represent a huge opportunity for businesses to grab the attention of customers while building a brand image.

Social media sites provide the perfect opportunity to take advantage of "word of mouth" to see it spread, Social media is growing at the fastest rate ever people are more connected globally than ever before.People casually participate in each others lives through online observation something as easy as "liking " a brand picture of video on Facebook or Twitter can spread virally fast on social media platforms.

Reference:

http://nowsthetimetoask.com/?p=47

Old Media vs New Media

Old Media vs New Media

Old media has been used in the advertising and marketing world for many years in such things like the newspaper,Television, radio and magazines.These forms of communication have been the only way for businesses to communicate with there consumers and other companies for years, these forms of media were the most used means of advertising on a daily basis but even though old media is effective for businesses we now see how companies use new media to reach there audiences.

New Media is the future of marketing.Businesses rely on new media for there company to find information easily. New media is content that is easily accessible and found in many different forms. New Media marketing is such things like social media advertising,online streaming and advertising on apps on phones.All of these forms of media platforms make it possible for businesses to reach their consumers and other companies with ease.

Old media (print, radio and TV) are becoming second-tier commodities in favor of new and “improved” ways of consuming the news such as social platforms, blogs and apps.

 Sites like BuzzFeed have mastered the platform-specific approach to media, and the onset of brand journalism has completely changed what it takes for us to “trust” a source.