Worst PR Campaign ever by Bud Light

#UPFORWHATEVER

Bud Lights recent campaign was one of he worst ever as it promoted drinking it to get rid of inhibitions and to not say "no", this is a very dangerous and ridiculous tagline to have for their beer. It's an awful thing to promote for their beer to not say "no" for the night this is insinuating that you should get people so drunk they cant say no! The tagline #upforwhatever was on all of Buds adverts and printed on hundreds of the Bud Light beer bottles. We don't know how a campaign like this was approved but Bud Light gained a huge amount of backlash on social media when it was released.Bud finally realized it was inappropriate and stopped the adverts and the beer bottles from being produced.

Reference:

https://contently.com/strategist/2015/12/23/the-5-worst-pr-blunders-of-2015/

John Lewis Christmas Pr campaign

John Lewis Christmas 2015 campaign!

Pr campaigns at Christmas time are vital to get people to spend during this festive time so having the right pr campaign is key. John Lewis is one of the big retailers who are known for having creative and innovative campaigns and in 2015 they did yet again come up with a great campaign for Christmas.

When people see the new John Lewis advert it starts off the festive season and people have high expectations for the company each year.

There is evidence of this due to it going viral in the UK before it was even launch then it went worldwide at number one within 2 hours of it being released.

There 2 minute advert was about a little girl becoming friends with a lonely man on the moon and the public loved it and were talking about it throughout the months of November and December.It received 24 million views on YouTube Every year the public now anticipates for John Lewis's adverts as it starts everyone's Christmas!

Reference: http://www.prweek.com/article/1379598/2015-christmas-campaigns-winners-losers

Cadbury's Gorilla campaign

Cadbury's Gorilla campaign

How Burger King beat McDonalds with a effective Pr campaign

How Burger King beat McDonald's with a brilliant pr campaign

Burger king created one of the best pr campaigns ever !

Burger king wanted to work with Mc Donald's for world peace day and collaborate their "whopper" burger with  Mc Donald's "big mac", They wanted to make a pop up restaurant half way between their headquarters and Mc Donald's headquarters which would be in Atlanta. Burger king wanted to promote world peace day and planned their idea and created all the marketing material down to the small details and Mc Donalds declined their offer. 

Burger Kings plan for this the whole time was to make them selves look good which they succeeded to do because if Mc Donalds accepted the offer Burger King would look good for promoting world peace day and if Mc Donalds declined Burger King looks really good in the situation and Mc Donalds looks bad and uncaring and that they only care about money, either way Burger King comes out strong. It's a win win situation for them.What a Campaign !!

Burger King released this video on the morning of August 26, 2015

Reference:
http://www.pixelrocketapps.com/how-burger-king-beat-mcdonalds-with-an-effective-pr-campaign/

Brilliant PR stunt done by Sky atlantic

Sky Atlantic's PR stunt for their new Tv series "Fortitude". 

Sky Atlantic placed a huge Polar bear into the streets of London  to create excitement and to create a intriguing spectacle for their new tv series Fortitude that is a arctic crime drama.
Sky wanted to creating a talking put for their new drama and wanted people to talk about in on social media.

Just 48 hours before the launch of fortitude the 8 ft long polar bear was released into the streets.
The bear was seen in various locations of London like tube stations, bridges and at tourist spots. The bear was made by Sky Atlantic's special effects team to make it look extremely realistic.
The bear moved by two people inside operating it from the inside  by using hidden cameras to see the two people controlling it worked on war horse and studied the movement of polar bears to make its movement look as real as possible.
The Polar bear gained a huge fan base on social media creating 47 million impressions on Twitter. The first episode of the drama had 700,000 views.

Reference:

http://www.taylorherring.com/case-studies/polarbeartubelondonprstunt/

Interactive magazine cover lets you remove make up from it

Interactive magazine cover 

CARAS magazine creates interactive cover which lets you remove make up from it for its new campaign. They wanted o make an unusual campaign for their readers, the magazine is known for giving wipes and make-up with the magazine but wanted to try something different,
The cover of the magazine had model Giovanna Ewbank in full make up which the reader could rub off using the wipes free with the magazine. The issue included an invitation from Neutrogena for readers to do so, allowing them to try-out the product in a creative way. This campaign made a fun interactive way to entertain their readers.Our goal was to help and incentivize women about routine skincare”, according to Juliana Sztrajtman, Beauty, Baby and Suncare brand manager from  Johnson & Johnson Brasil, which owns Neutrogena.

What makes share a Coke campaign so special

Coca-Cola is a multinational drink company that is one of the largest multinationals in the world and has one of the most successful marketing campaign and brand. In 2015 Coke released its "share a coke" campaign, it was the best-performing marketing campaigns in Coca-Cola's history. This campaign encouraged customers to buy a bottle of coke with their name on or buy one for their friend. 
This campaign connected with customers on a personal level creating loyal customers for coke.

Coke started the hastag #shareacoke
for it's customers to share pictures online of themselves with their bottles of coke, the success of the campaign online was huge with over 500,000 photos shared with the hashtag #shareacoke. Coke gained nearly 25 million more followers on Facebook due to the campaign.

Reference:
http://www.investopedia.com/articles/markets/100715/what-makes-share-coke-campaign-so-successful.asp