Worst PR Campaign ever by Bud Light

#UPFORWHATEVER

Bud Lights recent campaign was one of he worst ever as it promoted drinking it to get rid of inhibitions and to not say "no", this is a very dangerous and ridiculous tagline to have for their beer. It's an awful thing to promote for their beer to not say "no" for the night this is insinuating that you should get people so drunk they cant say no! The tagline #upforwhatever was on all of Buds adverts and printed on hundreds of the Bud Light beer bottles. We don't know how a campaign like this was approved but Bud Light gained a huge amount of backlash on social media when it was released.Bud finally realized it was inappropriate and stopped the adverts and the beer bottles from being produced.

Reference:

https://contently.com/strategist/2015/12/23/the-5-worst-pr-blunders-of-2015/