John Lewis Christmas 2015 campaign!
Pr campaigns at Christmas time are vital to get people to spend during this festive time so having the right pr campaign is key. John Lewis is one of the big retailers who are known for having creative and innovative campaigns and in 2015 they did yet again come up with a great campaign for Christmas.
When people see the new John Lewis advert it starts off the festive season and people have high expectations for the company each year.
There is evidence of this due to it going viral in the UK before it was even launch then it went worldwide at number one within 2 hours of it being released.
There 2 minute advert was about a little girl becoming friends with a lonely man on the moon and the public loved it and were talking about it throughout the months of November and December.It received 24 million views on YouTube Every year the public now anticipates for John Lewis's adverts as it starts everyone's Christmas!
Reference: http://www.prweek.com/article/1379598/2015-christmas-campaigns-winners-losers
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