How Burger King beat McDonald's with a brilliant pr campaign
Burger king created one of the best pr campaigns ever !
Burger king wanted to work with Mc Donald's for world peace day and collaborate their "whopper" burger with Mc Donald's "big mac", They wanted to make a pop up restaurant half way between their headquarters and Mc Donald's headquarters which would be in Atlanta. Burger king wanted to promote world peace day and planned their idea and created all the marketing material down to the small details and Mc Donalds declined their offer.
Burger Kings plan for this the whole time was to make them selves look good which they succeeded to do because if Mc Donalds accepted the offer Burger King would look good for promoting world peace day and if Mc Donalds declined Burger King looks really good in the situation and Mc Donalds looks bad and uncaring and that they only care about money, either way Burger King comes out strong. It's a win win situation for them.What a Campaign !!
Burger King released this video on the morning of August 26, 2015
Reference:
http://www.pixelrocketapps.com/how-burger-king-beat-mcdonalds-with-an-effective-pr-campaign/
http://www.pixelrocketapps.com/how-burger-king-beat-mcdonalds-with-an-effective-pr-campaign/
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