Worst PR Campaign ever by Bud Light

#UPFORWHATEVER

Bud Lights recent campaign was one of he worst ever as it promoted drinking it to get rid of inhibitions and to not say "no", this is a very dangerous and ridiculous tagline to have for their beer. It's an awful thing to promote for their beer to not say "no" for the night this is insinuating that you should get people so drunk they cant say no! The tagline #upforwhatever was on all of Buds adverts and printed on hundreds of the Bud Light beer bottles. We don't know how a campaign like this was approved but Bud Light gained a huge amount of backlash on social media when it was released.Bud finally realized it was inappropriate and stopped the adverts and the beer bottles from being produced.

Reference:

https://contently.com/strategist/2015/12/23/the-5-worst-pr-blunders-of-2015/

John Lewis Christmas Pr campaign

John Lewis Christmas 2015 campaign!

Pr campaigns at Christmas time are vital to get people to spend during this festive time so having the right pr campaign is key. John Lewis is one of the big retailers who are known for having creative and innovative campaigns and in 2015 they did yet again come up with a great campaign for Christmas.

When people see the new John Lewis advert it starts off the festive season and people have high expectations for the company each year.

There is evidence of this due to it going viral in the UK before it was even launch then it went worldwide at number one within 2 hours of it being released.

There 2 minute advert was about a little girl becoming friends with a lonely man on the moon and the public loved it and were talking about it throughout the months of November and December.It received 24 million views on YouTube Every year the public now anticipates for John Lewis's adverts as it starts everyone's Christmas!

Reference: http://www.prweek.com/article/1379598/2015-christmas-campaigns-winners-losers

Cadbury's Gorilla campaign

Cadbury's Gorilla campaign

How Burger King beat McDonalds with a effective Pr campaign

How Burger King beat McDonald's with a brilliant pr campaign

Burger king created one of the best pr campaigns ever !

Burger king wanted to work with Mc Donald's for world peace day and collaborate their "whopper" burger with  Mc Donald's "big mac", They wanted to make a pop up restaurant half way between their headquarters and Mc Donald's headquarters which would be in Atlanta. Burger king wanted to promote world peace day and planned their idea and created all the marketing material down to the small details and Mc Donalds declined their offer. 

Burger Kings plan for this the whole time was to make them selves look good which they succeeded to do because if Mc Donalds accepted the offer Burger King would look good for promoting world peace day and if Mc Donalds declined Burger King looks really good in the situation and Mc Donalds looks bad and uncaring and that they only care about money, either way Burger King comes out strong. It's a win win situation for them.What a Campaign !!

Burger King released this video on the morning of August 26, 2015

Reference:
http://www.pixelrocketapps.com/how-burger-king-beat-mcdonalds-with-an-effective-pr-campaign/