How PR Companies use Social media and how its changed the world of PR

Being a Media and Pr person myself I have found out a lot of ways that social media can be used in Pr,I have gathered 3 tips on what I believe is the best way Pr companies should use social media and how social media has changed the way we do Pr in today's world.Instead of company's waiting for the media to write a story they share their stories on social media to get publicity.

1. I believe the most helpful part of using social media in Pr is. Sharing stories of your company or client via social media which means that journalists can easily find the information as they use social media as one of their main platforms for creating stories.

2.Secondly its extremely important that when a huge news story breaks out about your company that you use social media  to comment on the news and to let your public's know whats happening live.

3.In a Pr crisis in your company social media is in my opinion one of the most important Pr tools to use because Social media makes it possible to defend your company and to tell your public's the truth about how the crisis really happened, how the company will fix it and to keep them updated as the crisis is happening it is important not to leave your public's in the dark about a crisis in your company you must tell them the whole truth.

In conclusion we now see that social media is a huge part of Pr in today's world, its now time to use the social media approach instead of the traditional ways of pr.

Reference:

(Maggie Paterson,2014)

http://www.socialmediaexaminer.com/social-media-in-public-relations/